12/05/2011NEW YORK, NY
HIT Entertainment, one of the world's leading independent children's entertainment producers and rights owners, has announced the appointment of toy innovator Techno Source, a division of LF Products, as toy licensee for Barney™. Under the terms of the deal, the Techno Source toy range will include plush, play sets, and figurines which will be available Spring 2012 in the US and Canada.
"Barney has been loved by kids around the world for nearly 25 years, and we're excited to partner with Techno Source to introduce toys for the loveable big purple T-Rex to a new generation of children in North America," said Stacey Reiner, Vice President, Licensing, HIT Global Brands North America. "From huggable plush to figures and play-sets that unlock a child's imagination, we look forward to offering a line of toys that captures every child's favorite friend, Barney."
"Barney and his dino friends are beloved to generations of children around the world," said Eric Levin, Division Head, Techno Source. "We're excited to work with HIT Entertainment to produce a line of preschool toys for this powerful brand."
As a helping hand for growing children, Barney (along with special pals Baby Bop™, BJ™ and Riff™) helps parents give their children the range of skills they need to grow - and he always does it with lots of fun, music and laughs. Barney & Friends™ episodes are always filled with Sharing, Caring, Imagining, Dancing and Learning and can be seen on PBS KIDS® and Sprout® in the US and on Treehouse TV in Canada. Episodes are also available for download through iTunes. For more information about Barney and all his friends, please visit www.barney.com.
About Techno SourceTechno Source, a division of LF Products and part of Li & Fung Limited (SEHK:494), is one of the fastest growing global toy companies. Known for its marketing prowess and strong retail relationships, the company is committed to delivering high-quality toys and games that offer significant play value at affordable price points.
Techno Source is a proven leader and innovator in handheld and tabletop games, both electronic and non-electronic. Its award-winning original and licensed game portfolio includes 20Q®, Tetris®, Disney®, Rubik's®, Nickelodeon®, Bicycle® (The United States Playing Card Company), Intellivision™, Guess What I Am!™, and Electronic Touch-Screen Sudoku™.
Under its Toy Island brand, Techno Source offers a wide range of products, including puzzles, figures, play sets, vehicles, plush, stationary, art activity sets and magic toys. Co-branded products feature top licenses, including Barney™, Scooby-Doo!™ Marvel®, Hello Kitty®, Animal Planet™ and EA Sports™.
Techno Source toys and games are available throughout North America, South America, Europe, Asia, Africa and Australia across all channels of distribution.
For more information, visit www.technosourceusa.com.
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