By Joel Marino
Published: June 6, 2014
NEW YORK/MIAMI: HIT Entertainment is planning to expand the digital presence of two of its major children’s brands, Barney, in Latin America this month.
The digital boost, developed in partnership with Exim Technology, will see the launch of a new Barney website set to include brand information, character bios, games, activities, a parent section and videos. The purple dinosaur character will also debut new pages on Facebook, Twitter and YouTube, as well as feature in three new apps for iOS and Android devices. All of the extensions will be available in Spanish, Portuguese and English.
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