Turner Taps WB Animation to Fill Revamped Boomerang Pipeline

Turner Broadcasting and Warner Bros. announced a global agreement to strengthen the pipeline of original content being developed for the recently rebranded Boomerang.


The agreement —the first-ever deal for original content developed exclusively for Boomerang — includes nearly 450 half-hours of programming from Warner Bros. Animation.

Premiering this fall will be the first of Boomerang’s new original series from Warner Bros. Animation:

Bunnicula

• Bunnicula is an all-new animated comedy series based on the bestselling children’s book of the same name. The series follows the paranormal comedy adventures of Bunnicula the vampire rabbit, who — instead of drinking blood — drains the juice of carrots and other vegetables to boost his supernatural abilities.

Be Cool Scooby Doo!

• Be Cool Scooby Doo! is an all-new 22-minute animated comedy series featuring the Scooby gang, back with a modern comedic twist on the beloved classic. This time, the gang is working as hard to solve their own personal problems as they are to solve the endless, mind-bending mysteries that await them.

Wabbit – A Looney Tunes Production

• In Wabbit – A Looney Tunes Production, Bugs Bunny is starring in all-new shorts that find the iconic carrot-loving rabbit matching wits against — and getting the best of — classic characters like Yosemite Sam and Wile E. Coyote, along with brand new foes.

The content will premiere on all Boomerang channels worldwide and on some Cartoon Network channels internationally, along with potential crossover with Turner Broadcasting’s Pogo, Boing, Toonami and Cartoon Network outlets.

The partnership also extends Boomerang’s access to the classic animation portfolio from the Hanna-Barbera, MGM and Warner Bros. Animation collections, a total of 3,500 titles.

Drawing upon the vast resources of the world’s largest animation library which includes contemporary classics from Cartoon Network Studios, Boomerang’s on-air schedule will continue to feature such timeless favorites as Tom and Jerry, Looney Tunes and Scooby-Doo!, programming that has multi-generational appeal and great co-viewership.